I saw this set up at Bossini a few days ago in some mall or another. I don’t remember where. At first I was like, hey that’s pretty neat. I looked at the shirts and I was even thinking it was pretty cool. Then I realized that it was a move to pull in suckers.
I understand the desire people have to wear branded clothes, and that’s cool. I don’t mind having Levi’s on my shirt, or Esprit, or whatever. If you’re paying top dollar for a branded item, why not let people know it?
Where this effort by Bossini goes wrong is that the logos aren’t the Bossini logo. It’s Campbell’s. So, if you wear this shirt you’re not really showing that you’re wearing Bossini. You’re endorsing Campbell’s soup.
If you buy one of these shirts, you’re paying good money to be a walking advertisement for a soup company. You’re not sporting a label. You’re sporting an ad. On top of that, I doubt Bossini is illegally using the Campbell’s trademarked logos, so this has to be a deal, meaning that Bossini probably got paid to market the shirts already. On top of that you’re paying to wear them.
In the end you’re being made to look like a fool to have the opportunity to advertise for a soup company. Oh, and Bossini makes lots of money.
Bradley Farless 