Once known as the “Teen Queen” and referred to as the “Queen of Japanese Pop Music”, Amuro Namie is a singer, entertainer and former actress. She started out young, debuting as an idol in a group called the Super Monkey’s (that’s a fun name!) at the age of 14. She’s one of the longest surviving popular female acts in Japan and is the only female artist to have had a Top 10 single each year for 14 years straight. Not bad!
I’m just getting into the whole J-pop thing. My experiences with Japanese culture have been restricted mostly to anime, manga, some history courses and video games, so I wasn’t familiar with her work. I did recognize her name though.
I first found out about this ad campaign here in the Philippines when I saw a poster (pictured below) hanging up while waiting for a ride back to my neighborhood.
And here’s the corresponding TV commercial, though it looks this one ran in Japan rather than here in the Philippines:
Not bad for a 33 year old woman with a 13 year old son, huh? Almost makes me want to drink Coke Zero, but I can’t stand the stuff. I prefer the regular version, which I like to call Fatboy Supreme, because it’ll put some weight on you pretty quick if you’re not careful.
I can’t say I’m too crazy about the song, but if you’re interested, here’s the full HD video of “Wild”, which is what the Coke Zero advertising campaign is based on.
Bradley Farless 
Ya. I need to start recognizing more elements of Japanese culture myself. If I can manage to make it happen at all, when I start college again one of the courses I want to take is about Japanese pop culture.
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I saw this ad when i was in Japan. Had that “Get Wild” line stuck in my head for the whole holiday. (I knew i recognised her!) But it's good to increase my knowledge on in so thanks ^^
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